February 5, 2011

Beverage Sales in the Food Industry

Alcohol in the food industry is very common; wine is considered food in European countries, alcohol is used when celebrating special occasions, and alcohol is served by many restaurants because of the added enjoyment it brings to certain foods; certain wines, ales, beers, as well as other alcoholic drinks go hand-in-hand with various dishes. 

Restaurants that provide alcohol to their customers are able to use a bar/lobby for both entertainment purposes, as well as a waiting area for customers; a bar provides extra seats for those not wanting a meal, as well as an area for customers to gather and spend money, while either waiting for their tables or one another. 

Another reason to serve alcohol is to increase a food bill; when customers gather to eat, a large portion of the bill can be alcohol sales, which is normal when groups, families, business people gather to eat and converse.

Three variables that influence beverage pricing is the popularity of the drink served, the price of the liquors/mixers in the drink, as well the time of year; for instance, various beer companies have seasonal ales or lagers; during seasonal changes, these beverages can be priced higher and taper off as the season changes.

Another factor that influences prices is the amount charged by the distributor.

When deciding on which purveyor to use, an establishment should take into consideration the purveyors accessibility, if an unexpected event occurs, will there be a supply; another thing to take into consideration is the purveyors interaction with the establishment, does the distributor keep appointments or show up regularly on agreed upon days; one last thing to take into consideration is the distributors prices and varieties. 

In an open bar, there are several ways to establish a pricing method; the establishment has the choice to charge by drink, by person, by the hour, or by the bottle. In any event, these terms should be understood by the customers beforehand. 

In a price-per-drink system, the customer can either pay for each individual drink, or pay a total tab as they leave; by the bottle could be per-paid or tab, by-the-person should be prepaid as well as by the hour. The most common pricing method is to pay for each drink individually or pay a tab at the end.

In the food service industry alcohol will continue to be a mainstay because of its appeal to customers, as well as the revenue it provides for the selling establishment.

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